Global Independent Analytics

Hardly Anyone Trusts The Media Anymore

“Over the last two decades, research shows the public has grown increasingly skeptical of the news industry”

Nick Visser reporting for Huffpost Media: A new survey released on Sunday showed that the level of trust general American audience has for mass media is all time low and on par with Congressional approval ratings. Only 6 percent of participants say that they have a great deal of confidence in the press.

The study mirrors past reports that found the public’s trust in mass media has reached historic lows, according to data gathered by the Media Insight Project, a partnership between The Associated Press-NORC Center for Public Affairs Research and the American Press Institute.

This radical distrust was probably a result of another interesting discovery. The most valued aspect of a media outlet, according to participants, is accuracy, which easily took first place with 85 percent of people saying it was extremely important to avoid errors in coverage. Timeliness and clarity followed closely, with 76 percent and 72 percent respectively saying those attributes were imperative among media sources.

“Over the last two decades, research shows the public has grown increasingly skeptical of the news industry,” the report reads. “The study reaffirms that consumers do value broad concepts of trust like fairness, balance, accuracy, and completeness. At least two-thirds of Americans cite each of these four general principles as very important to them.”

This trust doesn’t extend to social media platforms either, despite constant push of different media sites to broaden their grip on a relatively new ground.

The report found just 12 percent of people trust media delivered via Mark Zuckerberg’s evolving juggernaut, even though 87 percent of people get news from Facebook.

LinkedIn, in fact, garnered the most faith over competitors like Instagram and Reddit, with 23 percent or people finding links from the site trustworthy.

By Stefan Paraber for GIA

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